Brand Questionnaire

Time to learn more about you!

Name

First Name

Last Name

Subject

Tell me about your business in a couple sentences

What year was your brand established?

What is your business purpose?

What do you want your new branding to accomplish?

What type of personality does your brand have?

If you had to describe your business in 3 words, what would they be and why?

Let’s get detailed on who your audience is. What brands are they really attracted to? What age are they? Sex? Income? Type of business? Type of personality?

How are your clients/customers finding you? Social media? Referrals? Ads?

Who is your competition? What sets your company apart from your competition?

Give a few examples of other businesses in your field that you admire. What do you like about them? What do you do differently from them?

What are the long-term goals of the company? Where do you see your company in 1 year ? 3 years?

What is your client / target audience’s most basic problem, that you have the solution for?

What are the values and/or mission statement of your company?

Do you have a logo that you like? If so, share a URL

What services do you offer?

Do you have a vision for your brand?

What makes your business unique? What do your clients/customers love about collaborating with you?

What are some ways you can show authority? Do you want to show logos and testimonials? Can you do a count of how many people you’ve helped?

What are some ways you show your audience empathy? Do you understand their struggles? Do you know the issues they are facing?:

Can you break your process into 3 simple steps? This makes it easier for your audience to understand how easy it is to work with or buy from you to achieve their vision of success

What are some positive outcomes your customers can have after working with you?

What's one of the biggest compliments you've received about your services?

What’s your lead magnet? Could be a video or pdf that educates them and shows them you are an authority or maybe a coupon code

Let’s talk about the pages you foresee yourself needing for each website

Do you have a current tagline, or would you want to include an established date, or 2-3 words that describe what you do?

If you were to have an icon in your logo, is there anything you feel very connected to?

Is there anything else you'd like me to know?

Thank you for submitting your form. We will be in touch shortly with next steps!

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