The Opportunity -

High Tide Design needed a brand refresh that resonated with their commitment to creating spaces that blend beauty with functionality. Their previous visuals did not adequately reflect their interior style or appeal to their ideal coastal and luxury-focused audience.

We collaboratively developed a brand identity that is warm, curated, and distinctly forward-thinking. Our design approach centered on calm sophistication with a nod to coastal influences, featuring earthy tones, layered textures, and a hand-illustrated coral icon that captures the essence of Southern California's coastline.

Project Scope -

  • Brand Identity

  • Creative Direction

  • Collateral Design

  • Art Direction

  • Social Media Design

The reimagined brand identity for High Tide Design is not only true to the Kira’s vision and personal style but also enhances their market position. It invites a connection with clients looking for a blend of luxury and functionality, significantly elevating their appeal to dream clients and setting the stage for sustainable growth.

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Ashlyn Kudransky