We start with a discovery call to understand your project, curate a tailored proposal and timeline with clear deadlines. Once approved, signed, and with the initial payment made, you're officially booked! You'll receive a strategy questionnaire to guide your style and brand direction, along with sharing a Pinterest inspiration board. I then research your industry and competitors to deepen insights into your target audience.

Our creative process thrives on collaboration intertwined with our design expertise. We start with a robust brand strategy, laying the groundwork for your brand identity. I will then compile all the research and information into a detailed creative direction document, forming the foundation for your project. Once you review and approve the direction, I will begin designing.

We’ll bring your fully developed brand concept to life through a beautiful brand presentation, allowing you to visualize the aesthetic and feel the mood of the design. This phase is highly collaborative; your comments and feedback are crucial for fine-tuning and revising the initial brand assets. All concepts will be organized in a helpful document with mockups, where you can see the brand strategy come to life. You'll have the opportunity for three rounds of revisions, ensuring that we navigate through refinements together and maintain alignment every step of the way. The result? A stunningly strategic brand you'll wholeheartedly adore.

After you are happy with the final direction of your brand, we will expand it into supporting collateral such as web design, social media creative direction, packaging and labeling, stationery design, and more.

I’ll compile all of your final files in an organized Google Drive folder as well as a detailed brand guideline document that goes over how to utilize your brand assets through your digital and print marketing presence.

Our new friendship doesn’t end there, I am available to assist with any ongoing projects as your business grows.